The mountain atmosphere is imprinted on us

Master Makers at work, mixing technology and handmade techniques

How do you go from a remarkable idea to a magnificent product?

The extraordinary mix technological and artisanal

The original trademark construction syntax

The iconic interpretation of a retro-mountain look

M100 - Trench Goggles

HAPTERÌA, the new workshop


Mountains, a perpetual source of inspiration. Inspired by an old pair of glacier military goggles discovered within the local Dolomite Mountains. Interpreting the mindset we have when we approach our mountains, we replicate the sensorial connection between the visual and the material. Video | The Origin

collection txtl001

Sensorial craftship and industrial appeal. Aesthetically refined and intimately appealing, marked by a trademark tactile expressiveness thanks to the special fusion of industrial-grade steel to cotton fabrics by Lanificio Cerruti 1881. Fabrics inspired by their 1920s and 1940s military archives.


Makers, not designers. It’s all about confidence on unexplored paths. Experimental crafting methods, fusion of contemporary know-how and the traditional sensitivity of what is handmade. Combining industrial and artisanal materials, achieving a product of both sensorial craftship and industrial appeal. Video | Uncovered

“We’ve developed a concept of contemporary eyewear that interprets the mindset we approach our mountains with, replicating the sensorial connection between the visual and the material”



Equipment’s all boxed up, ready to kick off Mido!

One year since the first unveiling of #RBBR001 embryonic concept collection, it’s almost time to rock..

Unprecedented construction tecniques based on unique masterful materials, applied to classy design: is..